ABOUT THE CLIENT
Mars Antennas is a world-class designer, manufacturer, and RF solutions provider, offering B2B audiences cost-effective, high performance solutions since 1994. With an extensive global client base, the company’s expertise includes the development and manufacturing of antennas based on printed circuit antennas, flat panel arrays, small size dish antennas, and beam forming antennas, amongst others. For over 25 years, MARS Antennas has been committed to innovation, quality and excellence, integrating superior design, top quality materials and carefully controlled production processes.
Re-branding, logo design, marketing materials
Our work was focused on defining an updated visual identity that would express the company’s leadership position, while referencing their industry and expertise. The sophisticated yet vibrant design language expresses the wide-scale presence of the company’s products and solutions, without being overly visible. The logo’s symbol is inspired by the visual representation of radio frequency transmissions, establishing a bold and distinct graphic element. The new color palette incorporates green and blue shades to give the brand a fresh and technology-forward feel, combined with a sense of confidence that depicts the brand’s established nature. The overall visual identity presents a fresh and contemporary approach to the typically conservative and lackluster world of B2B solutions.