ABOUT THE CLIENT
One of our favorite things is working with start-ups. And when one of these start-ups happens to be all about food, well, then we’re thrilled all the way to the ends of our taste buds and back. Tastewise analyzes and predicts culinary trends using advanced technologies, providing extremely valuable data to businesses and interest groups within the food and hospitality sectors. We helped them by creating a brand language that brings together technology and a love for food
ABOUT THE PROJECT
We started our work by building a brand strategy, followed by creative design. In order to add a more alluring aesthetic to the world of big data, we decided to create a visual language that combines a precise technological look with enticing food photography – expressing a tangible sense of food appeal. We designed various marketing applications for Tastewise, as well as the visual identity for their website and digital platform.