ABOUT THE CLIENT
Yigal Arnon & Co. is one of Israel’s top five law firms, with hundreds of employees and offices located in both Tel-Aviv and Jerusalem. This distinguished law firm has been offering top quality legal services for over 60 years, since being established by the legendary Israeli lawyer, Yigal Arnon.
The firm was looking to update its visual identity, in order to reflect its lengthy and distinguished heritage, while communicating its dynamic nature and future-forward approach. We designed the visual identity for Yigal Arnon & Co., including print collateral and a new website.
Our goal was to create a balance between the values of an old and distinguished law firm and a contemporary firm that is in tune with the current local and global markets. We chose the tree motif as a leading theme and visual inspiration, which represents both the roots and the branches and leaves – old and new, ground and open sky of opportunity.