It’s Not About Us.
As we begin any creative journey, we understand that it’s always about you. Your products, your company, your vision, and your business goals. We are here to create beautiful, imaginative and exceptional visual identities that shine and leave a memorable mark.
The kind that says, “come over here to me…” But cooler.
As we create, we love what we do, and know that design always matters.
And yes, that amazing design has the power to deliver amazing results.
Ok, Some Things Are About Us.
Like the fact that we are global designers.
We are always in tune with what’s going on around the world and we offer multidisciplinary visual communications services, including branding, complete graphic design solutions (print, digital, spatial branding). Our approach is wide-ranging and includes brand strategy, copywriting, programming, illustrations and basically anything that contributes to the final outcome. It’s our job to see that all the parts of a project are aligned and meet the highest standards.
Everything has got to be great. So great that we go home smiling even on a Tuesday.
In Our World, Collaboration Is Key.
As we collaborate, we are always at our best.
Our team is comprised of talented multidisciplinary designers, who communicate closely with each other and with our clients while defining the creative path.
This helps them deliver the magic throughout the process. The kind of magic you can see.
We Work With Everyone.
From micro-businesses, small companies, medium sized start-ups, and all the way to large global enterprises. We make sure to be attentive and available to them all.
You never know when a brilliant idea just might come up.
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ILAN POTASH
CO FOUNDER & CEO
Ilan was born in Israel during the disco days of the 1970s. Drawn to graphic arts and design since he can remember himself, it was clear that he would pursue a visual arts path. He received his B.Arch in Architecture from Technion in Haifa in 2002, and a B.Des from the Department of Visual Communication at Bezalel Academy of Arts and Design in 2009. During his studies at Bezalel, Ilan spent a semester at Alvar Aalto University in Helsinki. It was there that he developed his passion for Scandinavian design (and basically Scandinavian anything) which has become an integral part of his aesthetic and inspiration. Ilan is convinced that he is fluent in Swedish, which basically means he can order köttbullar fluently. A devoted Scandophile and design enthusiast since early childhood, he loves Nordic music and owns what may be the largest Björk collection in the Middle East.
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AMIR KREICHMAN
CO FOUNDER & CEO
Amir was born in Hadera, Israel, a city with minimal claim to fame, apart from the fact that the city’s main traffic circle is named after burekas. Amir received his B.Des from the Department of Visual Communication at Bezalel Academy of Arts and Design in 2009. Following his studies, he worked as a senior graphic designer at one of the leading branding and design firms in Israel before co-founding ASWE. Besides design, he enjoys creating over-the-top costumes, is fascinated by aviation and loves anything with almonds in it – from marzipan to rozata. He also has an obsession for collecting stuff. Lots of stuff. Amir is passionate about the art of dance in all its forms – both watching and participating. Creativity, movement and music are endless sources of his inspiration.