Cassit is an innovative and award-winning company in the field of orthopedics, producing therapeutic casts for immobilizing fractures. The company has developed a flat and transparent plastic cast that can be customized in an accessible and quick manner. The casts are lightweight, washable, durable, ventilated, and comfortable for use and operation.

Branding, Identity Design, Art Direction, Packaging Design

Due to the unique features and appearance of Cassit’s range of products, we chose to focus on the added value of the company and treat Cassit as a lifestyle brand with a fashionable and desirable look and feel. The brand tone of voice is Bold – proudly worn orthopedic products; Clear – transparent and innovative; Stylish – fashionable products with special editions and personal expression.