Correct Gifts
Correct Gifts
INDUSTRY
RETAIL
TECHNOLOGY & STARTUPS
ABOUT THE CLIENT
Correct was the first company in Israel to launch gift selection websites for companies, and over 30 years, they’ve been the go-to experts in the field, turning workplace moments into meaningful memories through the power of giving. Correct believes that when a gift is given and received in just the right way, it creates lasting moments that continue to move both the giver and the receiver over time.
OUR WORK
The best gifts come from the Correct place – from the heart.
Guided by this insight, we designed a brand language that is joyful, warm, and dynamic, a rich world of brand characters that embody the full spectrum of human emotions associated with giving and receiving.
The vibrant colors and diverse forms reinforce the idea that each of us has a gift that is uniquely right for us – a gift that is a Correct moment.
DESIGN CONCEPT
Correct family of brand characters, designed by AWD, are here to stand by your side in life’s most joyful moments. They capture the full spectrum of emotions that arise when choosing, giving, and receiving gifts— the joy, excitement, and connection that gifting brings. The characters are diverse, symbolizing a wide array of options, all of which are Correct for you.