Working on the branding and visual identity for a work of art raises many questions regarding the relationship between art and visual communications. This is even more apparent in the case of artwork that critiques the role of branding in today’s world. As in any “true” branding project, we began with an in-depth research process of hospitals (and field hospitals in particular), followed by a mutual definition of the creative brief and brand values, target audiences and objectives.  We then designed both print and digital design applications, including brochures, digital interfaces and a website that served as a platform for the hospital to provide additional treatments.
We would like to thank Aya for her faith and for the privilege of running (and sometimes even sailing) alongside her, towards fascinating and far-reaching destinations.

Visit Field Hospital X’s website here