LEAP

European fashion brand Leap was born from a passion for high-quality materials and a commitment to transforming the fashion industry. Founded by Juana and Todor, creative minds with experience in the knit departments of the world’s leading fashion corporations, Leap recognized the need to evolve fashion by introducing unique, sustainable, and responsible products.

After establishing their brand and cultivating a devoted fanbase, Leap felt it was time to take another leap of faith. They sought to articulate their brand story and develop a more mature identity to reflect it. AWD assisted with brand strategy, tone of voice, identity, logo design and collateral.

Leap strives to be part of your most beautiful moments in life: Dual Moments. These moments often arise from the tension between elements, ideas, or emotions, when two seemingly opposing forces come together to create something extraordinary. Reflecting its fashion items, Leap’s identity embraces the beautiful dualities in life: Mediterranean warmth with Nordic calm, craft combined with technology, and more. These dualities are embodied in Leap’s logo, typographic system, and creative visuals.