Branding Marsha – Proud College, and Minad – Center for LGBTQ+ Culture. Two new and unique brands that empower and enrich the LGBTQ+ community throughout the country.

Branding, Visual Identity

Flexible thinking and social sensitivity – it defines us and connects us as individuals. We chose to design a graphic element of a flexible and dynamic line that accompanies the target audience and connects them to various content. In order to create a distinction between the two brands while maintaining a unique personality for each, Minad uses expressive graphic elements on prominent and unapologetic color blocks, while Marsha – the more professional and academic brand – communicates in a black-and-white color scheme with subtle and precise functional color accents. The logos of both brands cleverly and holistically interact with each other.