ABOUT THE PROJECT
The Petach Tikva Night Run brings together residents from the city and beyond, people of all runs of life – pun intended – for a celebration of sports and fun. We have designed a visual language for the run and its marketing campaign to spread the message to all audiences.
Creative, Visual Identity, Collaterals
As it is a nighttime race, we chose vibrant neon colors against a dark, nocturnal background. The bright green gives a sporty and fast-paced vibe, while familiar landmarks from the city are illustrated in the background around the athletic figures. For the race itself, we developed an engaging and comprehensive content world that includes merchandise, an app, animations, and mascots.