ABOUT THE CLIENT
Oryx Vision is an innovative startup that produces “eyes” for autonomous cars.
The company’s unique sensors utilize state-of-the art technology, which analyses 3D vision in real time, empowering the autonomous car industry to realize its ambitious and forward-thinking goal.
Our studio designed Oryx’s logo and brand identity, and later followed up with the design for the company’s new headquarter offices.
Oryx Vision is a B2B company, delivering a futuristic, hi-tech solution to the traditional car manufacturing industry. Inspired by the chance to bring something new to this industry, and conveying the company’s unique and innovative approach, the logo we designed incorporated an eye-shaped steering wheel. This unique symbol creates a visual link between both traditional and new worlds.