Safari is Israel’s largest zoo and open safari and has been one of Israel’s top attractions for many years. This unique natural park offers visitors the chance to drive through its open spaces and enjoy a first-hand view of African animals in the wild, right in the heart of Tel Aviv. Safari has been open to visitors for more than 40 years, and was ready for a major revamp of all of its digital and print applications in order to re-establish it as a contemporary player in the category.

Merchandize design for the Safari Store