SGS BUILDING COMPANY

INDUSTRY
INFRASTRUCTURE

ABOUT THE CLIENT

SGS approached us for a rebranding project that would reflect its exceptional values in the construction industry – values that combine soft powers of a family-oriented and warm business with tremendous capabilities and uncompromising approach to large-scale projects in Israel

OUR WORK

Rebranding, Identity Design, Website Design, Collaterals, Marketing Design

DESIGN CONCEPT

Construction companies are often perceived as rigid and stubborn entities. SGS’s emblem, the rhino, which has accompanied the brand for many years, did not help change this perception. We chose to transform it into a flexible and friendly character, with a sense of self-humor and family life, to show that the brand is involved in building living solutions, not just construction work. The rhino is a companion you can rely on and enjoy being with. It is highly professional, reliable, and successful, but always at eye level