shlomo

Shlomo Group, Israel’s leading automotive company, began more than fifty years ago as a small car rental business. Over the decades, it has grown into a major force in the local automotive industry, especially following its partnership with the global Sixt Group.
Today, the company provides a comprehensive range of automotive solutions, including vehicle leasing, sales, rentals, and complementary services – all driven by a commitment to excellence, innovation, and personal service. At the heart of the brand stands its well-known promise: “Always Yes.”

Inspired by Shlomo’s iconic slogan, “Always Yes,” we developed an employer-branding concept centered around openness, flexibility, and opportunity. The idea positions Shlomo as a workplace where employees are encouraged to grow in their own direction – with career paths tailored to their individual strengths, ambitions, and aspirations.
The new employer brand communicates a culture that supports employees at every stage of their professional journey, reinforcing the company’s people-first mindset.

We reinterpreted Shlomo Sixt’s iconic “smile” as a dynamic visual device designed to create meaningful points of connection throughout the employee experience. The resulting visual language expresses flexibility, growth, and opportunity, strengthening the relationship between the company and both current and future employees.
As part of the project, we designed employee communication templates and implemented the new visual language across the organization’s internal portal, transforming it into a more engaging and experience-driven communication platform.