The Bridge is an international commercialization program initiated by Coca-Cola, originating in Tel Aviv and later implemented in Mexico and Atlanta following the successful pilot. Each year, ten startups from different fields are chosen to participate in this intensive program, where they receive inputs and insights to propel their idea forward. At the end of each annual program, participating startups have the chance to showcase their capacities at final events held in both Atlanta and Stuttgart.

Our studio designed the program’s logo and visual identity, and to update our work yearly following up on the program’s development and the addition of its new partners, Turner and Mercedes-Benz. Our work included the creation of various printed materials, such as brochures and event collateral, as well as website design and spatial design for The Bridge’s offices in Tel Aviv.

One of our primary design goals was to maintain a visual reference to Coca-Cola, while defining a standalone, versatile and scalable brand that can exist independently. To reflect the essence of a brand created by Coca-Cola that is committed to innovation and hi-technology, we created a playful, innovative and fun-spirited visual identity that communicates easily and joyfully with its diverse and forward-thinking target audiences. The result is a contemporary and vivid new brand that benefits from the backing of a solid and well-known global leader.