With legal foundations extending over 100 years back, Yaacov Salomon Lipschütz is one of the oldest law firms in Israel. As such, our rebranding work for them was a real honor and a very welcomed challenge. The brand strategy process we conducted for them led us to choose brand values that represent a combination of classic and contemporary, heritage and a future-forward approach.

The brand identity expresses these combined values using a visual language that depicts a meeting point between foundations and flourishing; it reflects a junction where the brand meets its clients, offering them professional and innovative services with a warm and welcoming approach.

The new logotype we designed conveys the respect for the firm’s heritage along with a vision towards the future. Its Bauhaus-inspired typography style reflects the brand’s essence and fresh new strategy, while remaining in tune with the original logo’s simplicity and classic style.