FINANCE & BANKING
ABOUT THE PROJECT
Founded in 1927, Yakhin Group is Israel’s longest running businesses, deep rooted in the country’s history and corporate culture. With its significant role of promoting the Israeli agricultural industry locally and across the globe, supporting and developing all stages of the process from land cultivation through updated marketing practices, our logo design and rebranding work was inspired by the natural elements of the orchard. The newly defined graphic language expresses the group’s glorious past and promising future.