yesodot
yesodot
ABOUT THE CLIENT
Yesodot School for the Arts is an educational community grounded in values, creativity, and forward-thinking learning.
The school cultivates an inclusive environment where each student is encouraged to explore their individuality, develop curiosity, and grow with a strong sense of capability. Its multidisciplinary approach integrates arts, science, and technology, inviting students not only to engage with the world around them but also to shape it through their own perspective.
OUR WORK
We translated the school’s values into a clear and cohesive verbal and structural framework. This included the development of the school’s slogan: Education. Creativity. Future., alongside the definition of four core domains that organize both its curriculum and communication: Yesodot (Hebrew for foundations) for sustainability; Yesodot for innovation; Yesodot for the arts; Yesodot for society.
DESIGN CONCEPT
The concept centers on the idea of “the future in your hands.”
The hand becomes a flexible and expressive brand symbol, a dynamic element that reflects creation, ownership, and personal growth. Designed with a crafted, tactile quality, it adapts across contexts and content, supported by a color system built around four core hues, each representing one of the school’s domains.