Weissbeerger, a Tel Aviv-based startup in the data field within the beverage sector, merged with BEES, the technological arm of Anheuser-Busch, the beverage enterprise. They approached us to refine their brand architecture and find a way to connect their employees and audience to their unique story within the global conglomerate.

Brand Localization, Brand Architecture, Animation, Character Design, Collaterals

Localization of the global brand BEES, including rebranding for Weissbeerger, highlighting its unique Israeli identity within the massive international corporation. Bees TLV is the new face of Weissbeerger. The playful and dynamic bee character made aliyah and now brings the cool, Tel Aviv-inspired flavor. We taught it how to be a true Tel Avivian, and now it knows how to surf, ride a scooter, listen to great music, and leave appropriate buzz everywhere it goes, like a boss.